A series of video spots have been produced to celebrate the benefits of Kidsfirst over the years, and utilised in various channels to encourage people to find out more about their local kindergarten.
In the midst of the COVID-19 pandemic, people often put teddy bears in their window as a sign of community. On Facebook, Kidsfirst expressed thanks to the teddy bears who, (taking time off from their regular picnics), had done so much in raising people’s spirits.
Some more videos you might like:
Welcome to our wonderful world of kindergarten: Te ao kindy – that was the theme that was launched at the end of 2021 to explain the holistic scope of learning, development, and fun that exists in each of our kindergartens.
The ten years leading up to 2021 were fraught with what seemed like one challenge after another, starting with the Pike River Mine disaster, followed by the earthquakes, and through flooding on the West Coast, fires on the Cashmere Hills, and then the COVID-19 pandemic. Yet through it all the kindy spirit shone.
Eyes of Tamariki: After the horrific mosque shootings in Christchurch, Kidsfirst ran a short video celebrating the diversity that is at the heart of all of our kindergartens.
To mark our centenary, we interviewed some teachers who had been round for many of the different periods of our history in a recollection of kindy’s role over the past century – and what it was like to be part of that journey.
In 2009, Kidsfirst Kindergartens launched their Kidsfirst Whānau initiative, as a way of involving parents and community in their local kindergartens. While of the time, it shows the integration of some of the values of te ao Māori into our thinking, and the birth of the patterns, which were a kindergarten interpretation of kowhaiwhai.
Kidsfirst Kindergartens advertised on television and in cinemas, to remind people of the benefits of kindergarten. This is the theatre spot from back then.
To make the Kidsfirst television commercial we enlisted the help of tamariki from the Kidsfirst Aranui Early Learning Centre, who took a mini-bus into the studio and were filmed against a blue screen, before being turned into silhouettes, coloured, and compiled into the final version.